Lori Senecal; the Great Mind behind the Success of Crispin Porter + Bogusky Advertising Agency

Lori Senecal is the great Chief Executive Officer of Crispin Porter + Bogusky advertising agency. She superintends the firm’s international expansion and growth. Lori also focuses on the agency’s unrelenting global development and brings about the co-ordination of the company’s nine international offices. Lori has made incredible change on the culture and business of Crispin Porter. The change has created a modernized organization that is active, collaborative and inventive thus offering consistency globally. She has pioneered the development of the firm, which has led to its recognition by the Advertising Age in the popular “Creativity Innovators of the Year” and named her among the coveted “Agency Executives to Watch” in the year 2016.

Lori Senecal Career Trajectory

Lori served at MDC Partner Network as the Chief Executive Officer and President. At the company she was in charge of cooperating with its partners to fuel cross-collaboration and growth across the network. She was also responsible for broadening MDC’s exceptional model and driving the tactical vision. Prior to serving at MDC Partner, Senecal served as Chief Executive Officer and Chairman of Kirshenbaum Bond Seneca. During her reign, the company grew to an over 900 persons worldwide organization from a 250-peopledomestic firm. The company was also recognized as one of the best places to work in New York City by Crain’s and for three consecutive years appeared on Ad Week’s list of “Standout Agencies”. It is through her career voyage that she also served as the International C.I.O for McCann World Group.

Achievements of Lori Senecal

In 2013, Lori was honored with the coveted Quantum Leap Award at the AWNY Game Changer Awards for innovation and Leadership. She was also named “Women to Watch” at the Advertising Age’s in 2013. Lori is serves at the Ad Council Board Members. She has also served as a jury chair for the Isaac Awards.

Lori as an Entrepreneur

Having served as the Worldwide Account Director for Coca-Cola, and worked with big brands such as Molson, Xbox, Sprint, Nestle, Applebee’s, Weight Watcher’s and others Lori has a wide-range multinational account expertise and an exhaustive knowhow of data analytics. Senecal has served as the Chief Marketing Officer of DDB Worldwide Communications Group Inc. She has also served as the company’s Head of Sales and Marketing Division since 2005. At McCann Erickson Worldwide she has served as the Co-Managing Director of TAG.

Source: https://about.me/lori-senecal-official

Global Tel Link (GTL) Goes Mute after a Challenge from Securus Technologies

Nobody is surprised by a no-response stands from an impostor. It is expected that a liar will lost his voice when his falsehood becomes plain to the eyes of all. This explains the current face-off between Securus Technologies and GTL. Both belong to the same industry but while Securus Technologies is busy upgrading its facilities to provide the best possible service to its esteem customers GTL is idling away claiming to be at par with the former in an attempt to confuse customers and deny Securus Technologies a return commensurate to it heavy investment. GTL will be wrong to think they are only playing smart. Their action can only be qualified as sheer wickedness.

 

I commend Securus Technologies for crying foul and calling for a challenge between them with a neutral party serving as the judge in this matter. The impartial judge will carryout a comprehensive assessment of the assets of both companies after which he tells the world who has the best customer service, the most sophisticated telephone calling platform, the most capital efficient platform, the largest product set among others. So far, there has been no response from GTL. It is no surprise because if GTL picks the challenge, it will only succeed in further soiling its already battered image of falsehood and insincerity.

It is high time, GTL borrow a leaf from Securus Technologies and start adding up-to-date technologies to its facilities for a better customer service rather than going for cheap popularity that cannot stand the test of time.

 

ABOUT SECURUS TECHNOLOGIES

 

Securus Technologies has its headquarters in Dallas, Texas. Its clients cut across thousands of public safety, law enforcement and correction agencies to millions of inmates all over North America. Its main goal is connecting what matters in the form of providing emergency response, public information, incident management, investigation, communication, bio-metric analysis, inmate self-service, information management, product and service monitoring including civil and criminal justice technology solutions among many others.