End Citizens United Takes Aim at Finance Reform.

We have seen a unique shift in the way that United States political machine works ever since the 2010 Supreme Court decision regarding Citizens United. For those not in the know, Citizens United was a conservative group that fundamentally opposed any types of financial regulation on campaign financing. The group brought this argument before the Supreme Court in order to loosen the restrictions and allow big money, corporate donors, and people like the billionaire Koch Brothers to influence our election. The political machine has been broken ever since. Thankfully there has been a push by a PAC named End Citizens United and they are rapidly gaining steam.


Tiffany Muller is the President of the End Citizens United PAC and her goal is simple: to make her name a reality. End Citizens United was created and crafted to accomplish this task by any means necessary. The team at End Citizens United understands that this is a huge hurdle to clear but that they can make it happen in any case. The key will be to get grassroots support across the country from voters who are willing to put legislators in place to craft a constitutional amendment. This is not an easy task and that is why Muller says her donors, “feel like the system is rigged against them.”


Still, the election of Donald Trump has galvanized the country and pushed formerly apathetic participants into becoming full blown activists. Through the first quarter of the 2017 fundraising season the team at End Citizens United would raise nearly $4 million of their ultimate $35 million goal. This funding will be used to endorse candidates and supply them with support as they seek to broach campaign finance reform on Capitol Hill. Endorsing politicians who will stick to their word and keep the pressure mounted is the key to success with End Citizens United. This fundraising push needs to be effective in order for a large election run in 2018 at the Congressional level. With change in congress there is a sliver of hope that End Citizens United can make a huge dent in their goal.


Speaking of endorsements, of which End Citizens United does not give out lightly, the team at ECU recently endorsed Senator Elizabeth Warren for her re-election campaign. Senator Warren is one of the top Democrats in the United States senate and she is also vocally supportive of repealing the Citizens United decision at the Supreme Court. Warren says, “As long as the Citizens United ruling remains in effect, our democracy is in real danger.” With Senator Warren battling against Citizens United, Muller and the rest of the team at ECU have reason to be optimistic in the future for their ultimate goal.

Luiz Carlos Trabuco: Steering Bradesco Towards Market Dominance

When Dinheiro honored Luiz Carlos Trabuco Cappi with the coveted 2015 Entrepreneur of the Year in the Finance category, it paid tribute to his excellent track record since taking over Bradesco’s leadership as its president in 2009. It added to his bludgeoning list of industry honors he has won since joining the bank with a rich history of excellent service delivery in the Brazilian banking sector and the Latin America’s insurance industry. In 2003 and 2007, he won the Insurance Personality of the Year Awards while at the helm of Bradesco Seguros; a subsidiary of Bradesco specializing in insurance and pension services in Brazil and Latin America region.

It is his excellent operational and financial track record at Bradesco Seguros that played a critical role in his appointment to head Bradesco. His tenure at the head of the Rio de Janeiro-headquartered insurance company was marked by an increase in the company’s market share, which rose to 25 percent throughout Brazil and Latin America. Bradesco Seguros contributes a staggering 35 percent of Bradesco’s net profit, which marks a 9 percent increase. The company’s value has also increased two folds.

Career and Education Background

Luiz Carlos Trabuco Cappi is a Bradesco veteran who has spent the whole his professional career at the company and its subsidiaries and branches. He first joined the company in 1969 following his appointment as a clerk at Bradesco’s Marília agency. He was later promoted and moved from his hometown to Sao Paulo in 1971. At the company’s headquarters, he continued to work his way through the company’s ranks and was appointed the company’s marketing director in 1984 where he was instrumental in improving Bradesco’s publicity initiatives and relationship with the Brazilian media.

He stormed to prominence in the Brazilian corporate sector and within Bradesco in 1992 when he was moved to Bradesco’s pension subsidiary to serve as its executive director and president up to 1998. His star continued to shine bright in Bradesco following his promotion to serve as Bradesco Seguros’s vice president in 1999. His excellent management skills saw him rise to the Rio de Janeiro-based insurance company’s presidency in 2003. Luiz Carlos Trabuco Cappi’s track record is founded on his solid academic background having graduated from the University of São Paulo with Bachelor of Arts degree in Philosophy. He attended São Paulo School of Sociology and Politics for his postgraduate studies in sociopsychology.

Taking over Bradesco’s Presidency

Bradesco was founded over six decades ago. For several years, it occupied the enviable position of being Brazil’s leading privately held owned bank in terms of market share and asset value. Its success has been hinged on several pillars including hiring some of the best industry talents. Since taking over the presidency of the bank, Mr. Trabuco has adopted a different strategy when it comes to acquiring these talents. He has established a corporate university to mentor the bank’s future leaders with the view of promoting continuity and renewal at the Amador Aguiar-founded company. It is the same philosophy of continuity that saw him rise through the company’s ranks to become its vice president and then president.

Overcoming the Odds from Day One

The 2015 award he won betrays the precarious situation Bradesco was facing while he was taking over its presidency. Brazilian economy was in turmoil, which negatively affected the bank’s ability to continue with Luiz Carlos Trabuco Cappi’s predecessor’s policy of acquiring new banks to increase Bradesco’s asset value and operations. Consequently, it lost its number one position to its competitor. However, Mr. Trabuco’s overcame the challenges he faced from day one in his new office through suave management strategies. He first set out to promote internal growth by opening of hundreds of new branches before increasing asset value, market share and presence by acquiring HSBC’s operations in Brazil for $5.2 billion.

Learn more about Luiz Carlos Trabuco Cappi: http://revistacrescer.globo.com/Revista/Crescer/0,,ERT21523-15565,00.html