Lori Senecal; the Great Mind behind the Success of Crispin Porter + Bogusky Advertising Agency

Lori Senecal is the great Chief Executive Officer of Crispin Porter + Bogusky advertising agency. She superintends the firm’s international expansion and growth. Lori also focuses on the agency’s unrelenting global development and brings about the co-ordination of the company’s nine international offices. Lori has made incredible change on the culture and business of Crispin Porter. The change has created a modernized organization that is active, collaborative and inventive thus offering consistency globally. She has pioneered the development of the firm, which has led to its recognition by the Advertising Age in the popular “Creativity Innovators of the Year” and named her among the coveted “Agency Executives to Watch” in the year 2016.

Lori Senecal Career Trajectory

Lori served at MDC Partner Network as the Chief Executive Officer and President. At the company she was in charge of cooperating with its partners to fuel cross-collaboration and growth across the network. She was also responsible for broadening MDC’s exceptional model and driving the tactical vision. Prior to serving at MDC Partner, Senecal served as Chief Executive Officer and Chairman of Kirshenbaum Bond Seneca. During her reign, the company grew to an over 900 persons worldwide organization from a 250-peopledomestic firm. The company was also recognized as one of the best places to work in New York City by Crain’s and for three consecutive years appeared on Ad Week’s list of “Standout Agencies”. It is through her career voyage that she also served as the International C.I.O for McCann World Group.

Achievements of Lori Senecal

In 2013, Lori was honored with the coveted Quantum Leap Award at the AWNY Game Changer Awards for innovation and Leadership. She was also named “Women to Watch” at the Advertising Age’s in 2013. Lori is serves at the Ad Council Board Members. She has also served as a jury chair for the Isaac Awards.

Lori as an Entrepreneur

Having served as the Worldwide Account Director for Coca-Cola, and worked with big brands such as Molson, Xbox, Sprint, Nestle, Applebee’s, Weight Watcher’s and others Lori has a wide-range multinational account expertise and an exhaustive knowhow of data analytics. Senecal has served as the Chief Marketing Officer of DDB Worldwide Communications Group Inc. She has also served as the company’s Head of Sales and Marketing Division since 2005. At McCann Erickson Worldwide she has served as the Co-Managing Director of TAG.

Source: https://about.me/lori-senecal-official