Guilherme Paulus: Founding And Leading CVC

According to Guilherme Paulus, CVC Brasil Operadora wasn’t his idea. The idea came from a former state deputy, Carlos Vicente Cerchiari. Cerchiari and Paulus met on a ship and started talking about plans they were thinking about. The conversation was never meant to sound serious, but they discovered they shared a common interest.

Guilherme Paulus started out as an intern for IBM. He had little aspirations of becoming an entrepreneur but recognized he had no experience and needed to earn some first. By the time he met Cerchiari, he was working at Casa Faro and living in Sao Paulo.

Carlos Cerchiari wanted to open a little tourist agency in Santo Andre. He wasn’t too sure about committing to the concept until he met Paulus. Though young, Guilherme Paulus had an energy that Cerchiari wanted to be a part of his company. Months later, they opened the first CVC store in a heavily foot-trafficked area.

Since Paulus was young, he didn’t have any money to contribute, so his contribution was work. His dedication and innovation impressed Cerchiari. Four years after co-founding CVC, Cerchiari left the company, and Paulus continued alone.

Now, more than 30 years later, Guilherme Paulus is still thankful for the opportunity Cerchiari gave him. Because of that trust, Paulus went on to make CVC a top touring company in the world and founded his own company, GJP Hotels and Resorts. GJP Hotels and Resorts has over 20 properties in five of Brazil’s major cities.

Owning and operating two of the biggest companies in Brazil isn’t easy, but technology helps. Through technology, he’s able to keep track of his schedule better, exchange information faster to act quickly and keep customers happy, and keep track of market trends. He’s also able to stay connected to his employees as he travels.

As the owner of more than 20 hotels and resorts, Paulus travels for much of the year. Still, he believes that staying close to daily operations is essential as founder and Chairman.