All About Personal Online Reputation Management

When you search the phrase Online Reputation Management, most of the results you get will offer some kind of help entailing to your business. Most articles fails to emphasize on the personal importance of online reputation management. Perhaps, because they don’t understand its relevance. This article will however discuss the importance of personal online reputation management and how you can build one.

Importance of Personal Online Reputation

Maintaining your personal reputation is very important. People will search you when they are trying to expand their networks, find customers and employees or get business partners. Also, you will note that most recruiters search online to find suitable candidates. They also do most of their screening using online sources. Therefore, it is important that your name be optimized on the various search engines.

How Personal SEO Affects Your Online Reputation

There are a number of ways in which your personal SEO might affect your online reputation. These include;

  • Doppelganger

Doppelgangers are people who will intentionally push your SEO to the furthest bottom so that you no longer appear relevant. This might have adverse effects on your authority. And, if people cannot respect you, they will find it hard to network with you or even employ you.

  • Mistaken Identity

There might be people who you share a name with, that might have done shameless things in the past, causing you to look unprofessional. For example, where an escort might share a name with you.

  • Self-Inflicted Reputation Tarnishing

If in the past you posted photos or messages that make you appear unprofessional, it might be very hard for you to be considered for a job position even when you have the best qualifications.

Personal Online Reputation Management Strategy

To avoid the above, it is important that we come up with a professional name that will be used for all our professional accounts. While using this name, it is important that we keep our posts and comments professional, avoiding doing things that might embarrass us.

Helane Morrison:An Excellent Addition To Any Staff

When experienced attorney Helane Morrison was hired by the all-female staff at investment company Hall Capital Partners as general counsel and chief compliance officer, it was the perfect fit. Morrison had the ideal skillset to do the job. She had enjoyed a 10 year legal career and worked for 11 years with the Security and Exchange Commission handling business compliance issues. While working as an attorney she had defended businesses accused of malfeasance and argued in their defense before the SEC. She knew the problems many businesses face and the mistakes they make.


Helane Morrison’s undergraduate degree in Journalism from Northwestern University helped to give her the communication skills the job required. After earning her undergraduate degree, Morrison had gone on to Berkeley Law School at the University of California. While in law school she served as the California Law Review’s editor in chief. When she completed law school and passed the California Bar exam, she then served as a law clerk for Appeals Court Judge Richard Posner for a year. After that Morrison was U.S. Supreme Court Justice Harry Blackmun’s law clerk for a year.


In 1996 Helane Morrison was hired by Howard, Rice, Nemerovski, Canady, Falk & Rabkin, a San Francisco law firm. While there, she represented business clients in cases brought before the SEC. She also focused on business litigation matters. Five years into her law career, Helane Morrison was made a partner at the law firm. After 10 years in private practice, she moved on to the Securities and Exchange Commission as head of their San Francisco office in 1996. Three years later Morrison made history when she became the SEC’s first female regional director.


Morrison’s new position put her in charge of enforcement and business matters related to companies in Alaska, Idaho, Montana, Oregon, Washington, North California and northern Nevada. She had to ensure transparent business dealings and work with other government agencies and the media. She defended defrauded military personnel and senior citizens and protected the public from unscrupulous entities and dangerous online trading websites. Helane Morrison resigned from the SEC in 2007 after 11 years. She then joined Hall Capital Partners where she was quickly promoted to general manager and elected to the executive board.


During the 10 years Helane Morrison has spent with the company she has made many valuable contributions. It’s been a good match between their needs and her skillset.


Adam Goldenberg’s Fashion Empire

When it comes to fashion, one of the best things to hope for is variety. Fortunately, there are tons of attempts to bring forth this variety. These attempts are changing not only the way people are dressing, but also the way people are shopping. A lot of people are leaving the malls and going to their devices to pay for the products that they are interested in. However, one must wonder what it is about online shopping that makes it such a hit among people that want to buy clothes on The answer is actually very simple for people that are interested.

Read more: Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)

One of the reasons that more people are turning towards the internet for their clothing is that the internet shows people plenty of items and shops that they wouldn’t be able to find at the nearest mall. At the same time, people are granted access to much better deals on Twitter. The internet makes it easier for people to buy some high fashion items at low prices. Even then, there is a company that is even changing the way people shop online. This new fashion empire is making a huge splash in the fashion industry. This company is called TechStyle.

TechStyle has been founded by Adam Goldenberg with the help of certain other individuals. One thing that can be said for TechStyle is that it pay attention to what is on the runways. At the same time, it is doing everything it can to influence the trends. Adam Goldenberg and the other people behind TechStyle have shown that it has goals for the fashion industry. They are working towards bringing forth some really great styles for men and women throughout the world. Adam and others are working diligently to make sure that they are taking on every area of fashion that they can.

Learn more about Adam Goldenberg:

Lori Senecal; the Great Mind behind the Success of Crispin Porter + Bogusky Advertising Agency

Lori Senecal is the great Chief Executive Officer of Crispin Porter + Bogusky advertising agency. She superintends the firm’s international expansion and growth. Lori also focuses on the agency’s unrelenting global development and brings about the co-ordination of the company’s nine international offices. Lori has made incredible change on the culture and business of Crispin Porter. The change has created a modernized organization that is active, collaborative and inventive thus offering consistency globally. She has pioneered the development of the firm, which has led to its recognition by the Advertising Age in the popular “Creativity Innovators of the Year” and named her among the coveted “Agency Executives to Watch” in the year 2016.

Lori Senecal Career Trajectory

Lori served at MDC Partner Network as the Chief Executive Officer and President. At the company she was in charge of cooperating with its partners to fuel cross-collaboration and growth across the network. She was also responsible for broadening MDC’s exceptional model and driving the tactical vision. Prior to serving at MDC Partner, Senecal served as Chief Executive Officer and Chairman of Kirshenbaum Bond Seneca. During her reign, the company grew to an over 900 persons worldwide organization from a 250-peopledomestic firm. The company was also recognized as one of the best places to work in New York City by Crain’s and for three consecutive years appeared on Ad Week’s list of “Standout Agencies”. It is through her career voyage that she also served as the International C.I.O for McCann World Group.

Achievements of Lori Senecal

In 2013, Lori was honored with the coveted Quantum Leap Award at the AWNY Game Changer Awards for innovation and Leadership. She was also named “Women to Watch” at the Advertising Age’s in 2013. Lori is serves at the Ad Council Board Members. She has also served as a jury chair for the Isaac Awards.

Lori as an Entrepreneur

Having served as the Worldwide Account Director for Coca-Cola, and worked with big brands such as Molson, Xbox, Sprint, Nestle, Applebee’s, Weight Watcher’s and others Lori has a wide-range multinational account expertise and an exhaustive knowhow of data analytics. Senecal has served as the Chief Marketing Officer of DDB Worldwide Communications Group Inc. She has also served as the company’s Head of Sales and Marketing Division since 2005. At McCann Erickson Worldwide she has served as the Co-Managing Director of TAG.


Global Tel Link (GTL) Goes Mute after a Challenge from Securus Technologies

Nobody is surprised by a no-response stands from an impostor. It is expected that a liar will lost his voice when his falsehood becomes plain to the eyes of all. This explains the current face-off between Securus Technologies and GTL. Both belong to the same industry but while Securus Technologies is busy upgrading its facilities to provide the best possible service to its esteem customers GTL is idling away claiming to be at par with the former in an attempt to confuse customers and deny Securus Technologies a return commensurate to it heavy investment. GTL will be wrong to think they are only playing smart. Their action can only be qualified as sheer wickedness.


I commend Securus Technologies for crying foul and calling for a challenge between them with a neutral party serving as the judge in this matter. The impartial judge will carryout a comprehensive assessment of the assets of both companies after which he tells the world who has the best customer service, the most sophisticated telephone calling platform, the most capital efficient platform, the largest product set among others. So far, there has been no response from GTL. It is no surprise because if GTL picks the challenge, it will only succeed in further soiling its already battered image of falsehood and insincerity.

It is high time, GTL borrow a leaf from Securus Technologies and start adding up-to-date technologies to its facilities for a better customer service rather than going for cheap popularity that cannot stand the test of time.




Securus Technologies has its headquarters in Dallas, Texas. Its clients cut across thousands of public safety, law enforcement and correction agencies to millions of inmates all over North America. Its main goal is connecting what matters in the form of providing emergency response, public information, incident management, investigation, communication, bio-metric analysis, inmate self-service, information management, product and service monitoring including civil and criminal justice technology solutions among many others.



EOS Lip Balms are an Organic and Innovative Balm is Overtaking the Industry

There is a new sensation in lip balms that has present a challenge to the original brands of Blistex and Chapstick. These two balms have lead the industry for over a half a century, but a decade ago, Mahre and Teller, two successful entrepreneurs, founded the Evolution of Smooth or EOS for short. They imagined a new, fresh organic lip balm in 14 natural flavors that would be fun and exciting for females to wear.

This lip balm would not be boring but would be enticing to all of the five senses while keeping lips smooth and sensual. They planned to package this balm in a circular pastel-colored container to match the flavor. EOS would be fresh and appealing to all the senses, and the founders planned to retail it for $3 on, which would be totally market-friendly.

EOS lip balm has a new outlook on how a corporation should be run, and they have made their company an open book in order to communicate better with customers. They have turned their attention to millennial females aged 25-35 who appreciate all of the unique features that makes up EOS. Seven years ago, EOS began showing up in Walgreens, Walmart, Ulta and Target, and on full-page ads in magazines like Allure and Cosmo.

On the fast-paced track, EOS quickly became worth $240 million worldwide in 2015 and was second in lip balms only to Burt’s Bees. Hollywood celebrities, like Miley Cyrus, Christina Aguilera, and Kim Kardashian and more were now fans with their own fav flavor. Females from all areas of life have discovered the multi-colored orbs of smooth lip balms in flavors like honey and grapefruit.

Mehre now prefers associating EOS balms to an emotional connection with the customer, so EOS is not just another product. “The lip balm that makes you smile” seems to fit well. To learn more, visit

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