When you search the phrase Online Reputation Management, most of the results you get will offer some kind of help entailing to your business. Most articles fails to emphasize on the personal importance of online reputation management. Perhaps, because they don’t understand its relevance. This article will however discuss the importance of personal online reputation management and how you can build one.
Importance of Personal Online Reputation
Maintaining your personal reputation is very important. People will search you when they are trying to expand their networks, find customers and employees or get business partners. Also, you will note that most recruiters search online to find suitable candidates. They also do most of their screening using online sources. Therefore, it is important that your name be optimized on the various search engines.
How Personal SEO Affects Your Online Reputation
There are a number of ways in which your personal SEO might affect your online reputation. These include;
Doppelgangers are people who will intentionally push your SEO to the furthest bottom so that you no longer appear relevant. This might have adverse effects on your authority. And, if people cannot respect you, they will find it hard to network with you or even employ you.
- Mistaken Identity
There might be people who you share a name with, that might have done shameless things in the past, causing you to look unprofessional. For example, where an escort might share a name with you.
- Self-Inflicted Reputation Tarnishing
If in the past you posted photos or messages that make you appear unprofessional, it might be very hard for you to be considered for a job position even when you have the best qualifications.
Personal Online Reputation Management Strategy
To avoid the above, it is important that we come up with a professional name that will be used for all our professional accounts. While using this name, it is important that we keep our posts and comments professional, avoiding doing things that might embarrass us.